what hat are you wearing?

Several of my clients lately have come to me with BIG problems. They had listed their sites months ago with no success in gaining a ranking on the search engines. It's a common problem, but when your business is solely an internet marketing business, that's a BIG problem.

What they had done over the past several months was to search the net for any and all advice on how to get their sites indexed. There's lots of great advice out there! The thing is, most people are just too lazy to do the hard work. And hard work and lots of research is exactly what's needed to succeed in this business.

But when laziness wins, they start looking for the easy way... usually the worst thing you can do for your site! "black hat" techniques to boost a sites ranking. I'll talk more about some of those techniques later.

The scary part, is that most people don't understand or know what is, and what is not, a "black hat" technique. They just read somewhere on the web that using a particular system or technique will get their site blasted to the top overnight.

Desperation, greed, laziness can all dull the senses, and relax our better judgment.